When we began researching Wild Heart, one thing we knew is that we wanted to create luxury, quality and sustainable bikini's and one pieces that are flattering, fit well and have an ethical and eco-friendly story.
Having worked in the fashion industry for over 15 years, Wild Heart wanted to acknowledge the significant change in consumers behaviour. We are beginning to shop smarter, investing in quality pieces which have a more sustainable journey rather than bulk buying cheap 'fast fashion' that has a wear once shelf life. We are all making a more conscious effort in the way we shop will reduce the impact on our planet. Wild Heart wanted to support the sustainable fashion movement and support the worldwide mission to do more.
Until we began to really research suppliers and manufacturing processes in the swimwear market, we didn't know how swimwear was made or how to produce it in a sustainable and ethical way. So we set to work with the research! We wanted to stand apart from the high street chains that made swimwear with no soul, those that focused on low manufacturing costs and high margins. Wild Heart wanted to stand strong and firm in our beliefs, ensuring our swimwear was made with soul.
The majority of our swim products are made using recycled fabrics from ECONYL yarns or American REPREVE. And aside from fabrics, all of our prints use eco-ink. Our packaging is 100% biodegradable. We also automatically donate proceeds from every bikini to grassroots organisations that support the environment, women's access to education and those in need. They have also implemented business development and hiring practices that raise the standards for women, health and income in the industry.
We use the Econyl and Repreve across the majority of our products and those that have more virgin fabrics are made with eco-ink and packaged in bio-degradable and recycled materials. Econyl & Repreve are constructed from recycled plastic bottles, abandoned fishing nets and general waste in the oceans, most that would end up in landfill. We are excited to be using innovative ways to create stylish bikinis and one piece swimsuits that are kinder to the environment yet still look and feel amazing. We are so proud that our label is using fishing nets and even ocean waste to repurpose to make sustainable swimwear.
In addition to the fabrics, we are championing quality, so our swimwear will stand the test of time. Investing in Wild Heart swimwear means that you can wear year on year which is key to reducing your environmental footprint. We don't sell or believe in flimsy fabrics which quickly lose their shape. We don't churn out 'trend' pieces which will look ridiculous in 3 years time. Wild Heart want you to buy a piece that will fit well and last years, as opposed to the traditional fast-fashion model.
Our suppliers take measures in manufacture also. They recycle all fabric waste and minimise use of single-serving and plastics at our premises, all staff are given free metal water bottles, and they educate staff about waste management at work and home.
Our supplier is amazing! They automatically donate proceeds from every bikini and one piece Wild Heart buy to grassroots organisations that support the environment, women's access to education and those in need. Our suppliers have also implemented business development and hiring practices that raise the standards for women, health and income in our industry. They believe in transparency, exceeding minimum labour standards and adding value to our community & environment.
Wild Heart supports the ROLE Foundation, which is a zero waste facility and environmental development program in Bali. Their vision supports zero waste to oceans, sustainable businesses for coastal communities, and through BALI WISE - women’s business education and development. They regularly educate our staff on how to keep the environment in mind, around waste management and more. Together we have succeeded in banning plastic water bottles on site! In 2019 Bali Swim was also the main sponsor for ROLE’s ‘Zero Waste to Oceans Conference’.
Finally, our packaging. Our boxes are made from corrugated cardboard made from 90% recycled content. These are also biodegradable, vegan, compostable and are 100% plastic free. Our packing is digitally printed with water-based ink plus the tissue is eco-friendly so that we can provide you with an unboxing experience that isn’t tarnished by excessive amounts of non-recyclable plastic!
We thank you for buying our swimwear, which supports the quest for a Carbon Negative world (see Brew Dog for a business kicking a$$ is this area!).
Wild Heart